Digital laboratory
«Symbiosis.Lab»

Designing based on analytics, metrics, and user experience is a product approach for creating attractive and effective solutions:

• research and analysis of data about the target audience;
• information architecture development;
• content strategy development;
• interface development;
• visual design and typography;
• creation of interactive product prototypes;
• guideline development.

UX design (User Experience— is responsible for how the interface works.

UI design (User Interface — "user interface") responsible for how the interface looks.

One part cannot exist without the other. Now it's hard to imagine that you can develop an interface and not think about how it will look, and vice versa — design the UI in isolation from the design of the UX.

With adaptive web design, you can easily view the same website on both computers and mobile devices. At the same time, you will not feel any discomfort. Adaptive design allows you to display pages and their contents according to the device on which the user opens them.

It is a description of the visual part of a website using a hypertext document based on HTML markup.

Website layout is one of the most important stages of creating an online resource. It depends on her:

• site loading speed;
• the correctness of its display in the browser;
• compliance with HTML standards and search engine requirements;
adaptability to different user devices (tablet, smartphone, laptop).

Is responsible for proper data exchange. This level defines the logic of business operations and rules. Logging in to a website is an example of a business logic layer.

It is a transfer of a previously developed HTML template to a website management system.

Creation and configuration of sites for hosting a website and its subsequent relocation. As a rule, 2 platforms are created:

• A demonstration site is a closed site that serves as an intermediate point for viewing and testing the work done before uploading it to a public site.
• Publicly accessible is an open platform that contains all the final works and content for showing to the end user.

The process of adding text, graphics, and multimedia information to a web resource through the administration panel, as well as compiling and implementing the menu structure and web pages separately.

The process of determining how convenient and attractive a website is for a visitor, how quickly and easily you can find the necessary information on it, whether the website design corresponds to the project to which it is dedicated, and most importantly, whether it solves the business tasks for which it was created.

The activities of an initiative team of specialists aimed at improving a specific website and its support. Specialists think over a strategy, taking into account all the wishes of the client, and proceed to actions useful for the site within a certain period of time.

A mirror of the user's interaction with the product/service.

The user's path map shows the needs of consumers, their expectations and needs, and potential ways to achieve certain goals. This is similar to a behavioral scheme that determines how a customer can interact with a product or service.

The process by which designers create, experiment, and bring concepts to life, ranging from notes on paper to digital design. In essence, a prototype is a preliminary layout of a design that allows users to clearly imagine it or interact with it until the final product is developed. This is a stage of the design thinking process that is accompanied by usability testing.

Research conducted using methods of various branches of knowledge

Designing any user interfaces in which usability is as important as appearance.

It is based on the practice of artistic and technical design and presentation of various information, taking into account ergonomics, functionality, psychological criteria for human perception of information, aesthetics of visual forms of information presentation and some other factors.

These are the design of information sites and intranets, the design of user interfaces, navigation systems in public places, infographics, principles of visualization of complex and heterogeneous information, graphs, diagrams, tables, diagrams and much more.

Designed to promote a particular brand, product, or service over the Internet. To achieve this goal, in addition to a detailed description, various sweepstakes and promotions are held.

Testing the convenience of the product interface by end users. Usability testing shows how well a product meets user expectations, identifies problematic areas in the interface, and provides an opportunity to look at the product through the eyes of users.

The goals of usability testing of the product interface:

• Testing the convenience of a single product's interface.
• Comparison with competitors' products.
• Comparison of several versions of the same interface.
• Testing the convenience of the product on users from different countries (for multilingual projects).

Creating instructions for managing content on the website.

The area where the main components for the project are stored. They are the same as the finished design, they differ only in their purpose. If you need to add one of the standard elements to the project, the designer does not re-draw it, but takes it from the library.

A system of predictably repetitive elements that create a single structure. A set of template reactions or sequences of actions. It is used in interface design to study user behavior.

A set of graphic, color, and font constants that form a single, recognizable image of the company. Effective first-style design not only provides aesthetic appeal, but also a harmonious combination of elements. It also reflects the brand's philosophy and values, significantly increases the brand's distinctive ability, and creates added value.

Collecting information about the activities of companies that operate in your niche, run similar businesses, and may directly or indirectly affect your company's profits.

Studying competitors helps you understand the situation in a particular area and determine the direction for business development. Analyze successful sales of competitors and identify their mistakes, identify popular products and create unique solutions.

The main task of competitive analysis is to study the development strategy of competitors, identifying all the advantages and disadvantages.

A set of measures to improve the site for its ranking in search engines.

The type of advertising that search engines show to users based on their queries. When a person enters a query into the search bar, they see ads from online stores that sell a suitable product, and when they search for a description of any household appliance, they see ads for this particular type of household appliance.

Contextual advertising solves the problem of attracting a warm audience from a search engine to a site where they are expected to perform some specific action. This is often a purchase/order of goods or services, but there may also be a subscription to the company's newsletter or registration on the website.

One of the marketing mechanisms that allows you to select a target audience from all users on the Internet according to certain criteria (for example, by age, place of residence) and advertise your product to them in order to achieve the best effect from advertising.

The main goal is to create an advertising message for the target audience and increase its effectiveness.

The process of attracting traffic or attention to a brand or product through social media.

Optimization of routine tasks. Automate email newsletters, work with social networks, SMS and web push campaigns to simplify, as well as promote the brand more effectively.

A method of collecting data that helps to track the path of each customer from the first meeting with the product to its purchase. It helps to understand which sources clients come from. You can also use end-to-end analytics to find and fix errors in setting up marketing tools or identify completely non-working ones in order to disable them and save your budget.

Creation of architecture, brand model of the company. Description of the elements that make up the brand: philosophy, vision, history, structure, development strategy.

The main identifiers by which a consumer primarily distinguishes a product are its name, slogan, and brand legend. There are no faceless brands.

The professional choice of a suitable name for a brand will largely determine its future success. After all, the name is precisely the most important attribute that evokes the emotions and associations necessary for the brand in the consumer.

The development of a name requires preliminary preparation: a thorough analysis of the target audience and the specifics of the market, an assessment of the naming of competitors. And only then is the generation of variants carried out, checking them for originality and patent purity.

The logo is an image of the brand name or part of it. This is a kind of "signature" of the brand, which is used in promotion, as well as placed on the company's products.

Corporate identity is a set of graphic, text, and other elements that are a distinctive feature of a company and are used to distinguish it from competitors.

Creating various brand attributes:

• business cards,
• envelopes,
• boxes,
• and much more.